NTUC FairPrice and FairPrice Foundation makes its largest contribution to sport with S$5 million to the 28th SEA Games

24 Jun 2014

Singapore, 24 June 2014 - NTUC FairPrice (FairPrice) and FairPrice Foundation has pledged S$5 million to the 28th SEA Games in support of the region’s most prestigious multi-sport event. Come 2015, it will be Singapore’s turn to host the biennial Games and this will be NTUC FairPrice and FairPrice Foundation’s largest contribution to sport yet. The 28th SEA Games is one of the SG50’s key events in celebration of Singapore’s Golden Jubilee.

2. The cheque was presented at FairPrice Xtra at Nex Mall this afternoon by Mr Ng Ser Miang, Chairman of NTUC FairPrice and FairPrice Foundation to Mr Richard Seow, Chairman of the 28th SEA Games Sponsorship and Marketing Advisory Sub-Committee, and witnessed by Mr Lawrence Wong, Minister for Culture, Community and Youth; Second Minister for Communications and Information, and Chairman, Steering Committee, Singapore Southeast Asian Games Organising Committee (SINGSOC). The sponsorship will include SGD $2 million cash from FairPrice Foundation and SGD $3 million value in kind from NTUC FairPrice. 

3. Mr Ng Ser Miang, Chairman of NTUC FairPrice and FairPrice Foundation, said, “This is the largest donation FairPrice and FairPrice Foundation have made to a sporting event to date. We are excited to be able to contribute to the 28th SEA Games, which will be held at the newly constructed Singapore Sports Hub, and to witness our athletes excel on their home ground. This is also in line with FairPrice Foundation’s goal to promote nation-building and community bonding through sports.”

4. “We are glad to see NTUC FairPrice and FairPrice Foundation - Singapore’s largest retailer, come onboard as our tier one sponsor to partner us in delivering the Games to the people. This is an ideal partnership for SINGSOC as NTUC FairPrice has a strong relationship with the community,” said Mr Richard Seow, Chairman of the 28th SEA Games Sponsorship and Marketing Advisory Sub-Committee. Expressing his delight with the overall support for the Games from corporations, Mr Seow said, “We are very encouraged by Corporate Singapore’s support so far and most importantly, their belief and recognition of the value of sport and leveraging on it to enhance the reach of their brands. Companies in Singapore are stepping forward to play a meaningful role at the Games.” 

5. As part of FairPrice Foundation’s aim to create a better life for the community, the Foundation supports major activities and social community projects that cater to Singaporeans at large, to foster closer relationships among the community. 

6. FairPrice supports sport initiatives as it recognises the value that sport has in bonding people of different backgrounds; serving as a powerful platform to nurture social harmony and contribute to nation building.  

7. Some highlights of FairPrice and FairPrice Foundation’s contributions towards local sport include:
  • Donation of over S$500,000 for the Asian Youth Games 2009
  • Contribution of S$150,000 for sports scholarships for Singapore’s Youth Olympic Games’ medallists in 2010
  • Partnership with Singapore Sports Council (now known as Sport Singapore) to launch a national well-wishing campaign in FairPrice outlets for Team Singapore participating in the 26th Southeast Asian Games and the 6th ASEAN Para Games in 2011

8. Beyond sport, FairPrice Foundation has been consistently contributing to the community, especially low-income families. This year alone, the Foundation donated:
  • S$1 million to the Ministry of Social and Family Development's (MSF) ComCare Long Term Assistance Scheme to help beneficiaries who are permanently unable to work due to old age, illness or disability. 
  • S$100,000 to the Loving Heart Multi Service Centre in Jurong to provide breakfast for students from low-income families.


For media enquiries, please contact:

Rachel Ang
Senior Executive, Public Relations & Strategic Communications 
Community & Corporate Outreach, SINGSOC
Tel: +65 6500 5245
HP: +65 9729 3700
Email: rachel_ang@sport.gov.sg

S. Parameswaran 
Assistant Director, Public Relations & Strategic Communications
Community & Corporate Outreach, SINGSOC
Tel: +65 6500 5236
HP: +65 9839 1974
Email: parames_seenivasagam@sport.gov.sg

Winston Ng
Manager, Corporate Communications
NTUC Fairprice Co-operative Ltd
Tel: 6424 7895
Email: Winston.ng@fairprice.com.sg

About NTUC FairPrice

NTUC Fairprice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. From one supermarket, it has grown to become Singapore’s largest retailer serving about 430,000 shoppers daily, with a network of over 120 outlets, comprising FairPrice supermarkets, FairPrice Finest and FairPrice Xtra. Its convenience stores, FairPrice Xpress and Cheers, has a network spanning over 160 convenience stores islandwide and serves over 100,000 customers daily. NTUC FairPrice also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company.

Today, with its multiple retail formats serving the varied needs and interests of people from all walks of life, NTUC FairPrice has kept pace with the changing needs of its customers while remaining committed to its social mission and its aspiration to be Singapore’s leading world-class retailer with a heart.

Guided by the philosophy to do well in order to do good for the community, NTUC FairPrice set up the FairPrice Foundation in 2008 to focus its giving efforts to provide a better life for the community. FairPrice Foundation focuses its giving on three strategic thrusts – the poor and needy, nation building and community bonding, and advancing workers’ welfare. FairPrice has since donated $76 million to the Foundation to further these three areas of focus. 

For more information on NTUC FairPrice, visit http://www.fairprice.com.sg.

About the 28th SEA Games

The 28th SEA Games will be held from 5 -16 June 2015, with Singapore Sports Hub as the main venue for the Games. Organised by the Singapore Southeast Asian Games Organising Committee (SINGSOC), the Games is held in conjunction with Singapore’s 50th anniversary and will host more than 7,000 athletes and officials from 36 sports. Adopting the theme of Celebrate the Extraordinary, the Games will celebrate triumph of human spirit - be it in sports or daily lives; in success or in the grit to try again and again; in winning or in merely being at the start line. The 28th SEA Games will show the people of the Southeast Asia that success ultimately comes to ordinary people with extraordinary dreams. It’s not about having a champion, but inspiring the champion that is inside each of us. For more information visit www.seagames2015.com  

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