The Search Is On For Singapore's Top Sports Blogger

The Search Is On For Singapore's Top Sports Blogger

SSC ramps up its online engagement through social media

Singapore, 25 February 2010 - The Singapore Sports Council (SSC) has accelerated its social media efforts with more interactive elements and tactics that will engage netizens to use their website and keep them logging back for more.

2. The efforts integrate Singaporesports.sg, the first stop local sports portal with Facebook, Twitter, Flickr, and more to provide seamless information which all local sports enthusiasts desire.

3. One such initiative is the Star Sports Blogger competition which is open to all members of the public regardless of age. The search for the top Singapore sports blogger starts today and will go on for about three weeks.

4. Said Jose Raymond, Singapore Sports Council Deputy Director (Media Relations and Social Media): "After several months of monitoring and assessment, our Digital Media team will be implementing specific social media tactics to help the organisation better connect with the public. We want to engage users from where they work, live and play; and using social media tools is the way to do it. We will be coming out with new applications and interesting features on our sports portal.

5. "From the sports blogger competition, we will be able to identify potential sports bloggers that can stimulate conversation and interest around local sports and create an online sporting community."

6. This blogging competition aims to highlight the best sports bloggers in the blogosphere. The competition aims to challenge participants to creatively blog on anything related to local sports. This competition will allow them to show their flair and talent for blogging while giving them the recognition they deserve in the online blogging community.

7. The top three bloggers stand to win fantastic prizes with the top blogger receiving prizes worth over $2,500, and the recognition in the sports industry as its Singapore's first Star Sports Blogger.

8. Added Raymond: "It is our hope that we will attract online participants from all walks of life to adopt a sporting culture through this digital media platform. Through blogging and the use of online media, we are hoping that more sports fans are exposed to local sports news and discussions."

9. The Star Sports Blogger contest ends on 16 March 2010 and the results will be announced on 30 March 2010.

For media enquiries, please contact:
Wesley Lewis
Manager, Digital Media
Singapore Sports Council
Office: 6500 5238
Email: wesley_lewis@ssc.gov.sg

Carol Wee
Manager, Digital Media
Singapore Sports Council
Office: 6500 5240
Email: carol_wee@ssc.gov.sg

About Singapore Sports Council
Formed in 1973, the Singapore Sports Council (SSC) is tasked with developing a holistic sports culture for the nation. The SSC creates opportunities for people to excel in sports; opportunities for people to be engaged in sports as, coaches, officials, volunteers or fans; and opportunities for people to do business in sports as sponsors and investors. The SSC has changed the way Singaporeans view and participate in sports. Through sports, we now have an enhanced national identity thanks to our sports participation programmes; greater national pride as a result of high performance results at international and regional games; and more diversified economic stability through our vibrant sports industry initiatives.

To find out more, visit our website www.sportsingapore.gov.sg
Join Singaporesports.sg on Facebook at: www.facebook.com/activesgcircle
For a range of photographs, search for "Singapore Sports Council" on www.flickr.com/photos/ssc-sportsphotography