WTA Championships Awarded To Singapore For 2014 to 2018 In Record Deal
WTA Championships Awarded To Singapore For 2014-2018 In Record Deal
- As WTA celebrates 40th anniversary, landmark Championships deal in new market continues global expansion and business growth for sport
- Championships to feature additional content and new entertainment events to enhance fans’ experience
St. Petersburg, Fl, USA, 8 May 2013 - The Women’s Tennis Association announced today that Singapore will host the 2014-2018 WTA Championships, the most prestigious event on the WTA calendar. Under terms of the record-setting five-year agreement, the Top 8 singles players and - for the first time - the Top 8 doubles teams will compete for a record prize money purse of US$ 6.5 million at the WTA Championships. The announcement follows an extensive global search and bidding process conducted by the WTA that elicited 43 expressions of interest from international cities that was narrowed to three finalists - Tianjin, China; Monterrey, Mexico; and Singapore.
“It gives me great pleasure to announce that the sensational city of Singapore has won the right to host the WTA Championships, the WTA’s crown-jewel season finale for the next five years, from 2014 to 2018,” said Stacey Allaster, Chairman & CEO of the WTA. “This is the largest and most significant WTA Championships partnership in our history. It’s a record-breaker.”
“Singapore is exciting. It’s state-of-the-art and we love the people. I am very much looking forward to the Championships in Singapore in 2014,” Allaster added.
World Sport Group (WSG), a subsidiary of Lagardere Unlimited, with support from the Singapore Sports Council and the Singapore Tourism Board (STB), represented Singapore for the winning bid.
“Singapore is honoured to have been selected as host for the WTA Championships,” said Mr. Lionel Yeo, Chief Executive Officer, Singapore Tourism Board. “This world-class event is expected to draw local and foreign tennis fans and add to Singapore’s reputation as a vibrant global city by complementing our existing suite of lifestyle offerings. It is also another example of STB’s partnership with the private sector to introduce the right software that optimises our excellent infrastructure.”
“We are thrilled that the WTA Championships will be coming to Singapore. This is an excellent opportunity for the sports industry to showcase its capabilities in hosting world class events,” said Mr. Lim Teck Yin, Chief Executive Officer, Singapore Sports Council. “At the heart of the WTA are the ideals of inclusiveness; expanding women’s roles in sport and society; inspiration and connection to the community through sporting heroes; creating role models for youth and energising the growth of the game through world class events. We believe this event will inspire our athletes at home and those in the region, as well as engage the community-at-large at our new Sports Hub. The Championships will herald a new phase of tennis development in Singapore, which will include enhanced capabilities in coaching and officiating for the benefit of all tennis enthusiasts.”
The state-of-the-art US$ 1 billion Singapore Sports Hub, located in the heart of the city, will host the year-end WTA Championships at the 7500-seat, Singapore Indoor Stadium, an established venue with a history of hosting some of the biggest sports and entertainment performances from across the globe. The hosts will transform the year-end world-class tennis event into an international entertainment spectacle featuring new events - WTA Future Stars, WTA Legends exhibition matches, concerts, coaches and trade symposiums, Women in Business Leadership Conference, daily fan festivals open to the public, and a VIP experience that will elevate the fan experience to a unique year-end celebration.
“Today’s announcement reflects Singapore’s growing status as a global sports and entertainment destination, adding to its stable of world-class events,” said Andrew Georgiou, Chief Executive Officer of World Sport Group. “WSG is proud to be in a position to work with the WTA, Singapore Tourism Board and Singapore Sports Council to bring such a successful and popular event to Singapore. With this event to be hosted at the soon-to-be-completed Sports Hub complex, we will be able to offer spectators an unforgettable experience, comprising world class competition, community activities and entertainment all in one place - something few other cities can provide on this scale.”
With the addition of Singapore to the WTA calendar, 23 WTA events will be staged in the Asia-Pacific market in 2014, marking the first time in WTA history that there will be more tournaments in APAC than any other region in the world. Since 2008, when the WTA began its strategic priority to grow the brand and tournament footprint, five tournaments have been added in the region, including the introduction of a new level of WTA professional tennis, the WTA125K Series, to meet demand for the interest in women’s pro tennis in Asia. Attendance, broadcast and digital exposure have set new records in the region.
“It’s incredibly exciting to have our WTA Championships heading to Singapore, which is a fantastic sporting city,” said Maria Sharapova, a three-time finalist at the WTA Championships, including winner in 2004. “Women’s tennis is truly international, and bringing our very best event to fantastic new markets like Singapore is great way to continue to grow the sport. I can’t wait to help introduce the fans of Singapore to the year-end Championships.”
“Singapore is a wonderful city and I am really looking forward to playing our season finale in this exciting new market for women’s tennis,” said Serena Williams, a three-time champion at the year-end event. “I’ve been fortunate to qualify for WTA Championships in five different cities during my career, and I know that our new partners in Singapore and the fans of Singapore will help make take our Championships to new heights.”
Singapore will become the ninth different city to host the WTA Championships following Boca Raton, FL, USA (1972-73), Los Angeles (1974-76, 2002-05), Oakland, CA-USA (1978), New York City (1977, 1979-2000), Munich (2001), Madrid (2006-07), Doha (2008-10) and Istanbul (2011-13).
2013 will be the 43rd staging of the Championships (with the inaugural staging in 1972) and the third and final year the event be hosted in Istanbul. There have been 18 different winners in the event’s history with champions from 10 different nations including Chris Evert, Martina Navratilova, Maria Sharapova and Serena Williams. Viewed by a record 43.8 million viewers with close to 1000 broadcast hours, the WTA Championships was the most-watched WTA event of 2012. Additionally, 2012 registered the highest attendance figures in 12 years with 73,072 fans and set record broadcast and digital audience milestones with coverage in 167 countries through 22 international TV broadcasters.
The record WTA Championships deal in Singapore follows on the record broadcast deal signed by the WTA with Perform in 2012, the signing of six new sponsors over the past three years, milestones in attendance, tournament expansion in China and Brazil, and record broadcast and digital exposure for women’s tennis.
The Sports Consultancy, a leading sports bid management consultancy, managed the WTA’s global tender process, the first time in the WTA’s history that it had conducted an international tender process, resulting in today’s landmark Championships deal.
WTA LIVE press conference announcement: http://www.youtube.com/watch?v=taXSmKlUGJc
Singapore Sports Hub image: https://www.yousendit.com/download/UVJqZm1RYTJGOFJWeHNUQw
WTA Player congratulatory video: http://youtu.be/vlepn4PqVwA
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About the WTA
The WTA is the global leader in women’s professional sport with more than 2,500 players representing 92 nations competing for more than $100 million in prize money at the WTA’s 54 events and four Grand Slams in 33 countries. More than 5.4 million people attended women’s tennis events in 2012 with millions more watching on television and digital channels around the world. The 2013 WTA competitive season concludes with the TEB BNP Paribas WTA Championships in Istanbul, Turkey, October 22-27, and the Qatar Airways Tournament of Champions in Sofia, Bulgaria, October 29- November 3.
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About the Singapore Sports Council
The Singapore Sports Council aims to transform the nation through sport, by inspiring people and uniting communities. As the national sports agency, we work with a vast network of public-private-and people sector partners to create access, opportunities and capabilities for individuals to live better through sports. As detailed in the Vision 2030 Live Better Through Sports recommendations, our mandate goes beyond driving participation and winning medals. At SSC, we use sport to create resilient, tenacious people, an appreciation for teamwork, a commitment to purpose, strong united communities and national pride.