Target: 50,000 Well Wishes For Team Singapore Athletes In 2010
Target: 50,000 Well-Wishes For Team Singapore Athletes In 2010
Public Urged To Rally Behind Singapore Athletes As SSC-Milo National Well-Wishing Campaign Hits The Heartlands
Singapore, 2 July 2010 - Veteran and current Singapore sports champions gathered at the Health & You Exhibition 2010 held at the Suntec City Convention Centre today to kick-start the SSC-MILO National Well-Wishing Campaign by personally delivering their well wishes to Team Singapore athletes who will be participating in the upcoming Games to be held in 2010 such as the Youth Olympic Games (YOG), the Commonwealth Games in New Delhi, the Asian Games in Guangzhou, as well as other regional multi-sports events like the Asian Beach Games in Muscat.
Co-organised by the Singapore Sports Council (SSC) and MILO, the campaign aims to urge Singaporeans to send their wishes to Team Singapore athletes who will be representing the nation at the major multi-sporting events this year. The SSC hopes to gather more than 500,000 signatures and well-wishes from members of the public for Team Singapore athletes in 2010.
“This year is going to be an exceptional one for our athletes as it is rare to have a sporting calendar with three major Games in a year, among other world-class international and regional events. Our athletes have been training hard to prepare for these competitions. And what they need now is a lot of heartfelt encouragement from us,” said Mr Oon Jin Teik, CEO, Singapore Sports Council. “We want all our Team Singapore athletes to know that every Singaporean will be cheering for them as they reach for their dreams and make our nation proud. I urge all Singaporeans to join us at the SSC-MILO National Well-Wishing Campaign to pen their wishes to encourage our athletes.”
In a move to garner as many signatures and well-wishes from members of the public as possible, the SSC and MILO created the “MILO Mobile”, which will be a feature of the SSC-MILO National Well-Wishing Campaign. The “MILO Mobile” will be visiting more than 20 road shows from July to October 2010 to reach out to as many Singaporeans as possible from all walks of life. Other than its inaugural appearance at the Health & You Exhibition 2010, other planned appearances include venues such as the East Coast Park, the National University of Singapore (NUS) and several National Library Board branches. More of such stops are being planned to encourage Singaporeans to pen down their well wishes for our athletes.
Members of the public who wish to send their wishes to Singapore’s athletes can make their pledges at either the “MILO Mobile” road shows or online through www.SingaporeSports.sg/Wish. Well-wishers who send their pledges to Team Singapore in the SSC-MILO National Well-Wishing Campaign also stand a chance to win a pair of tickets to Greece.
The “MILO Mobile” comes equipped with four exciting sports stations such as football and basketball to fast-growing sports such as cycling and boxing which can be easily set-up for well-wishers to try out.
Former and current athletes present at the launch today, including Singapore sprint legend C Kunalan, sailor Teo Wee Chin and swimmers Mark Chay and Sng Ju Wei, were all praise for the new exciting SSC-MILO National Well-Wishing campaign and the “MILO Mobile”.
“When I was an athlete, I was motivated to excel and push myself to greater limits knowing that my fellow Singaporeans were firmly behind me,” said Mr C Kunalan, who was once Singapore’s fastest man over 100 metres. His time of 10.38s set at the 1968 Mexico Olympics remained intact for 33 years till it was broken in 2001. “I am glad for this chance to extend my best wishes to my sporting compatriots and am confident that they will scale greater heights and achieve sporting glory for Singapore.”
“Nestle MILO has been championing youth sports development in Singapore since the 1950s. Co-creating the “MILO Mobile” with the SSC as part of the SSC-MILO National Well-Wishing Campaign is part of our continued efforts to get Singaporeans interested in sports, and to embrace a healthier lifestyle through sports. The Health & You Exhibition 2010 which is presented by Nestle, is the perfect platform to launch this campaign,” said Mr Suresh Narayanan, Managing Director, Nestle Singapore.
More information on the SSC-MILO National Well-Wishing Campaign can be found online at www.SingaporeSports.sg/Wish.
For media enquiries, please contact:
Rhoda M Dinesen
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NESTLE Singapore (Pte) Ltd
Director, Corporate Communications
Tel: (65) 6836 7039
Fax: (65) 6588 4385
Media and Public Relations
Singapore Sports Council
DID: (65) 65005247
About Singapore Sports Council
Formed in 1973, the Singapore Sports Council (SSC) is tasked with developing a holistic sports culture for the nation. The SSC creates opportunities for people to excel in sports; opportunities for people to be engaged in sports as, coaches, officials, volunteers or fans; and opportunities for people to do business in sports as sponsors and investors. The SSC has changed the way Singaporeans view and participate in sports. Through sports, we now have an enhanced national identity thanks to our sports participation programmes; greater national pride as a result of high performance results at international and regional games; and more diversified economic stability through our vibrant sports industry initiatives.
To find out more, visit our website www.sportsingapore.gov.sg
Join SSC on Twitter at: www.twitter.com/singaporesports
Join Singaporesports.sg on Facebook at: www.facebook.com/livebetterthroughsport
For a range of photographs, search for “Singapore Sports Council” on www.flickr.com/photos/ssc-sportsphotography
About Nestle Singapore
NESTLE Singapore (Pte) Ltd, established in 1912, is a wholly owned subsidiary of NESTLE SA, the world’s largest food company. Headquartered in Vevey, Switzerland, NESTLE employs over 283,000 people in factories and operating offices in almost every country around the world. Nestle aims to be the leading Nutrition, Health and Wellness Company in Singapore. NESTLE’s range of products in Singapore include MILO, NESCAFE, MAGGI, YANG SHENG LE, NESCAFE, MILO, NESPRAY, NESTLE OMEGA PLUS, MOVENPICK of Switzerland, KIT KAT, PURINA, FRISKIES and dozens of other trusted brands that are household names and market leaders in their product categories.
About MILO Singapore
MILO is a nutritious, chocolate beverage made from the natural goodness of malt, milk and cocoa. First sold in the 1950s and locally produced since 1984, MILO contains Actigen-E, a combination of B Vitamins and Magnesium to aid in the release of energy from food. In 2006, with a reformulated recipe, MILO contains just 2% fat and 8% sugar per serve, thus attaining the Healthier Choice status from Health Promotion Board. As Singapore’s favourite energy drink, more than 1 million cups of MILO are given free to Singaporeans annually through various sports and community events.
MILO has been championing youth sports development in Singapore since 1950s. Through sponsorship of various sports events with institutions such as the Ministry of Education School Sports Council programmes, Singapore Sports Council, People’s Association, MILO aims to nurture Singaporean athletes into national sports heroes. MILO also continues to rally and drive national support for Team Singapore athletes at international and regional events such as the South East Asian Games, 1st Asian Youth Games Singapore 2009.