Let's Groove To The Beat Of SPAM

03 MAR 2008

Let’s Groove To The Beat Of S.P.A.M!

Ingenious Movement To Encourage Young Adults To Embrace A Sporting Lifestyle

Singapore, 3 March 2008 - The Singapore Sports Council (SSC) has launched a new movement in town to encourage all young adults to embrace a sporting lifestyle. Coined as S.P.A.M in short, the Sports Party Animal Movement looks to excite young adults aged 20 to 39 years old that sports can be fun and exciting just like any other lifestyle activity such as clubbing and shopping. In fact, they can use sports to socialise and keep fit at the same time.

  1. To mark the debut of the movement, a S.P.A.M party will be held at the popular hangout among young adults, Powerhouse at St James Power Station on 15 March 2008. The sports party promises to be a potent mix of sports and clubbing activities for all.

  2. “S.P.A.M is probably one of the coolest things that can exist in sports today. Through it, we aim to drive home the message that sports like many lifestyle activities are great for social bonding. Young people can meet new friends, have a good time and most importantly, keep fit. So make sports a part of your life now and live it up!” said Mr Oon Jin Teik, Chief Executive Officer, SSC.

Highlights At S.P.A.M Bash

  1. Exciting highlights await all at the S.P.A.M bash hosted by ESPN SportsCenter presenter, Steve Dawson, and 91.3FM radio deejays Rod Monteiro and Suzanne Walker. For a start, partygoers can expect a showcase of thrilling sports such as Latino Jam, Muay Thai and Pole Fitness. There will be opportunities to mingle with Team Singapore Sports Idols 2007 such as Jazreel Tan (Bowling), Bryan Tay (Swimming), Tao Yi Jun (Wushu), Kevin Chiak (Bodybuilding), Vanessa Poo Jill (Badminton) and Mohammad Asadullah (Silat) and learn more about sports and the benefits of living up the sporting lifestyle. In addition, there will also be a special fashion segment where the latest chic sportswear will be featured.

  2. To raise the temperature further, a Sports Babe & Hunk Search 2008 will see 10 sporty finalists (five male and five female) vie for the titles. They will compete in challenges such as sports games and catwalk segments. The partygoers themselves, together with a panel of judges, will decide the crowning of the winners. The winners will receive a year’s membership to California Fitness and other exciting prizes.

  3. To find out more about how to get to the S.P.A.M Bash, visit http://www.ssc.gov.sg/sportsparty.

Enclosures
Annex A - Fact sheet on S.P.A.M

For media enquiries, please contact:
Ms Hazwani Hasni
Executive, Group Communications
Singapore Sports Council
DID: 6500 5246
HP: 9272 0112
E-mail: hazwani_hasni@ssc.gov.sg

Ms Gayle Wong
Assistant Director, Group Communications
Singapore Sports Council
DID: 6500 5162
HP: 9753 3273
E-mail: gayle_wong@ssc.gov.sg

About Singapore Sports Council
The Singapore Sports Council (SSC) is Singapore’s lead agency tasked with developing sports in Singapore. Our vision is to create a Sporting Singapore where Sports is a way of life. SSC aims to develop sports champions and create enjoyable sporting experiences for Singapore through the three strategic thrusts of cultivating a sporting culture, achieving sports excellence and creating a vibrant sports industry. Formed on 1 October 1973, SSC is a statutory board under the purview of the Ministry of Community Development, Youth and Sports. Please visit the SSC website at www.ssc.gov.sg for more information.