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Media release

Game On At Singapore's First Stop Sporting Lifestyle Portal

1 October 2009

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Game On At Singapore's First Stop Sporting Lifestyle Portal

Revamped SingaporeSports.sg portal with a hip new look, heightened interactivity to be launched

Singapore, 1 October 2009 - The Singapore Sports Council (SSC) will be unveiling the revamped first-stop lifestyle portal for the local sports scene, SingaporeSports.sg to facilitate play amongst Singaporeans on 2 October 2009. The portal will offer a plethora of sports events and engagements for the everyday sporting individual and for those who simply wish to know more about the local sporting verve, as well as enables interactivity through user-content generation.

  1. SingaporeSports.sg will be unveiled tomorrow at a launch event held at the Velocity Novena, which will run for three days from 2 October (5pm - 9pm) till 4 October 2009 (3 and 4 October, 11am - 9pm). The three-day launch event will see members of the public trying their hand at a variety of sports including floorball, table tennis, soccer and basketball at the Let's Play Sports Station, as well as Wii sports such as tennis and boxing.

  2. The portal was set up in support of Let's Play, a nation-wide movement initiated by the SSC in May 2008 to promote a sporting culture, as well as a mindset change for everyone in Singapore to be involved in sports, in all ways, at all times. Since its inception, the website has received close to seven million hits. Commenting on the portal's face-lift, Rhonda Koh, SSC's Director for Marketing Communications said, "SingaporeSports.sg is the voice of Sporting Singapore and is a meeting place for groups and individuals who share the passion for sports and play. The revamped portal will be interactive, engaging and, more importantly, provides the community with 24-7 accessibility to a sporting lifestyle. By creating an all-encapsulating portal, the SSC looks to cultivate an enthusiastic sporting culture amongst Singaporeans and create an online community that is passionate about sports, intuitively weaving play into their lives."

Let's Play with SingaporeSports.sg

  1. SingaporeSports.sg will make it possible for anyone to enjoy sports any day of the year with its comprehensive local sports calendar, currently featuring more than 750 sports events. This includes major events, community and schools initiatives and those at the SSC Sports Recreation Centres.

  2. Or perhaps you want to do a team sport like soccer or basketball with your friends, and need a venue? Simply search and book a suitable sports facility with a few clicks of the mouse.

Be in the Know with SingaporeSports.sg

  1. News broadcast on SingaporeSports.sg caters to all levels of sports and lifestyle netizens, and all facets of happenings around town. The site also offers editorial, as well as exclusive content from all areas of Sporting Singapore.

  2. Or enjoy a rotating collection of sports videos and watch the happenings in local sports. You also can share with the online community, your favourite sports videos and photographs, simply by uploading them onto the website.

  3. Other exciting features that will be available on the portal by mid-November will be the forum, e-marketplace and tips segment. The forum will be where you can get involved in discussions and debates on all things sports and sporting lifestyle, while the e-marketplace could be your next eBay.

  4. The tips segment will feature nutritious and tasty recipes, as well as professional advice and tutorials on how to play your favourite sport.

Be Rewarded for your Passion with SingaporeSports.sg

  1. Sports will never be the same - the passport to a gamut of lifestyle privileges such as shopping and dining begins with SingaporeSports.sg. Sign up for a complimentary SingaporeSports.sg membership, and enjoy a turn of your usual sports engagement.

  2. In addition, there will be ongoing online contests that allow members to win attractive prizes such as Royal Sporting House shopping vouchers.

Issued by the Singapore Sports Council, Marketing Communications Division on 23 September 2009

For media enquiries, please contact:

Tanty Nazlianah Rosli
Manager, Marketing Communications Division
Singapore Sports Council
DID: 6500 5241
Mobile: 9237 2020
Email: tanty_nazlianah@ssc.gov.sg

About Singapore Sports Council
The Singapore Sports Council (SSC) is Singapore's lead agency tasked with developing sports in Singapore. Our vision is to create a Sporting Singapore where Sports is a way of life. SSC aims to develop sports champions and create enjoyable sporting experiences for Singapore through the three strategic thrusts of cultivating a sporting culture, achieving sports excellence and creating a vibrant sports industry. Formed on 1 October 1973, SSC is a statutory board under the purview of the Ministry of Community Development, Youth and Sports. Please visit the SSC website at www.ssc.gov.sg for more information.

About Let's Play
Let's Play is a nation-wide movement by the Singapore Sports Council to encourage everyone in Singapore to embrace sports as a lifestyle choice. Sports, while also fun, offers health and social benefits. Let's Play seeks to connect, energise and enrich everyone from all walks of life through the many aspects of sports, be it playing, watching, cheering or volunteering. For more information on Let's Play, please visit SingaporeSports.sg.

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