Cheerhubs To Bring 'Live' YOG Broadcast Action Into The Heartlands

"Cheerhubs" To Bring 'Live' YOG Broadcast Action Into The Heartlands

YOG Events To Be Broadcast At Five SSC Sports And Recreation Centres To Foster Greater Community Spirit Among Singaporeans

Wednesday 4 August 2010 - Singaporeans and members of the public will have a chance to rally behind and cheer on Team Singapore athletes participating in the Singapore 2010 Youth Olympic Games (YOG) at "CheerHubs" which are being set up at five Sports and Recreation Centres (SRCs) all over the island. The "CheerHubs", a partnership between the Singapore Sports Council (SSC) and StarHub, aim to bring the YOG even deeper into the heartlands from 14 to 26 August 2010, the duration of the inaugural YOG.

2. The public will be able to catch the riveting sports action 'live' on jumbo projector screens (7.5ft x 10ft) at each of the five "CheerHubs" located at the following Sports and Recreation Centres (SRCs): Delta, Clementi, Woodlands, Sengkang and Tampines.

3. "We want to make YOG action available to every Singaporean, and screening the YOG at our SRCs will add to the festivities and atmosphere surrounding it by getting people excited and ready to cheer as one nation," said Mr Oon Jin Teik, CEO, SSC. "We hope to foster a sense of pride, unity and community spirit among Singaporeans that will radiate throughout the heartlands as we celebrate together this momentous occasion in Singapore's history. This is part of our drive to nurture a national sporting culture," he added.

4. Supporting the SSC in this project is StarHub, which has three dedicated channels (StarHub TV Channels 241- 243) to provide 'live' YOG event coverage, and the Youth Olympic News Channel (StarHub TV Channel 244) for round-the-clock news reports on the YOG. In partnership with StarHub, the SSC will broadcast the YOG competition events 'live' daily at "CheerHubs" from 14 to 26 August, 6pm - 10pm on weekdays and from 10am - 10pm on weekends.

5. "StarHub is proud to partner SSC to bring the inaugural Youth Olympic Games to the local communities where more people will be able to watch the Games 'live'. We hope that with these screenings, Singaporeans will be able to come together as one and watch their fellow Singaporeans compete in the Games and rally them on. We would like to wish our athletes the very best in the upcoming Games and we are rooting for them to do our nation proud," said Ms Iris Wee, StarHub's Vice President of Home Solutions.

6. To add to the atmosphere and replicate a 'live' sporting environment, viewers can expect fun-filled fringe activities such as distribution of free snacks and refreshments, and the appearance of the SSC-MILO National Well-Wishing Campaign's "MILO Mobile" to garner viewers' well wishes for our athletes competing for Singapore in major multi-sporting events this year such as the YOG, Commonwealth Games, Asian Games and Asian Beach Games.

7. The "CheerHubs" are being set up as part of the Let's Play movement, an initiative by the SSC to encourage all Singaporeans to embrace sports as a lifestyle choice, be it through playing, watching, cheering or volunteering for sports.

8. Screenings will be subject to the availability of each venue. For more information on daily broadcast listings, please visit SingaporeSports.sg during the period of competition from 14 - 26 August.

For media enquiries, please contact:

Patricia Yee
Executive
Media and Public Relations
Singapore Sports Council
Office: 6500 5246
Email: patricia_yee@ssc.gov.sg

Huang Shu-Yin
Assistant Manager
Corporate Communications
Office: 6825 5117
Email: syhuang@starhub.com

Jose Raymond
Deputy Director
Media Relations and Social Media
Singapore Sports Council
Office: 65005289
Email: jose_raymond@ssc.gov.sg

About Singapore Sports Council
Formed in 1973, the Singapore Sports Council (SSC) is tasked with developing a holistic sports culture for the nation. The SSC creates opportunities for people to excel in sports; opportunities for people to be engaged in sports as, coaches, officials, volunteers or fans; and opportunities for people to do business in sports as sponsors and investors. The SSC has changed the way Singaporeans view and participate in sports. Through sports, we now have an enhanced national identity thanks to our sports participation programmes; greater national pride as a result of high performance results at international and regional games; and more diversified economic stability through our vibrant sports industry initiatives.

About 'Let's Play'
Let's Play is a nation-wide movement by the Singapore Sports Council to encourage everyone in Singapore to embrace sports as a lifestyle choice. Sports, while also fun, offers health and social benefits. Let's Play seeks to connect, energise and enrich everyone from all walks of life through the many aspects of sports, be it playing, watching, cheering or volunteering. For more information on Let's Play, please visit www.sportsingapore.gov.sg.

About StarHub
StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services.

Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MCSI Singapore Free Index.