Media release
Calling On Singaporeans To Join #ourteamsg
23 October 2013
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Calling On Singaporeans To Join #ourteamsg
Win a trip to support Team Singapore athletes live in Myanmar
Singapore, 24 October 2013 - A 'Join #ourteamsg' movement to call on Singaporeans to come together as one Team Singapore in support of our national athletes kicked off today, as part of a nationwide campaign titled 'Together We Are Stronger'. For the very first time, Singaporeans will also be able to put a face to their well wishes to the athletes through the submission of photo pledges via Instagram at #ourteamsg.
Helmed by the Singapore Sports Council and supported by the Singapore National Olympic Council, Singapore National Paralympic Council and their partners, the idea of the campaign is to forge greater affinity between our national athletes and Singaporeans by drawing on truly Singaporean traits. Stories of people from all walks of life - from hawkers to teachers and neighbours - who have supported and encouraged our athletes in their own unique ways will be showcased. Singaporeans will also get a chance to see a more personal side to the athletes and connect with them on an even deeper level. Ultimately, the campaign hopes to garner support for the contingent heading to the 27th Southeast Asian (SEA) Games and 7th ASEAN Para Games in Myanmar.
Speaking at the event, Mr Toh Boon Yi, Chief, Strategic Development and Marketing Group, Singapore Sports Council, said: "The campaign reinforces the fact that all of us are part of Team Singapore, and our collective strength is derived from the staunch support Singaporeans give to our athletes. Hence, the tagline 'Together We Are Stronger'. The visuals press home the point that our athletes are anchored in our neighbourhood and we share a lot of common everyday experience, be it going to the same school or frequenting the same hawker stall. We hope that by drawing on these connections, the affinity between athletes and Singaporeans can be further strengthened."
River Valley High leads the movement
Some 270 River Valley High School (RV) student athletes became the first group in Singapore to join the #ourteamsg movement by showing their support through a human formation. Athletes featured in the campaign such as runners Calvin Kang, Muhd Naqib Asmin and paralympic swimmer Yip Pin Xiu also joined other SEA Games bound athletes in a sports forum and clinic with RV student athletes to share their sporting experiences (see Appendix A for full list of athletes featured in the campaign).
Team Singapore athlete Calvin Kang, who is part of the men's relay team, shared at the event: "Being an athlete requires a great deal of focus, hard work and sacrifice. There are good days and bad days, and there will be times when you feel like giving up. For that, I am thankful to have the support of my coaches, friends, family, and fellow Singaporeans as they really motivate us to strive harder in preparing for the Games."
The public may log on to www.ourteamsg.com to find out more about the stories between Team Singapore athletes and their team of supporters.
Chance to Win a Trip to Catch SEA Games Live!
From now till 23 November, members of the public who submit a photo pledge via www.ourteamsg.com, Instagram (#ourteamsg) or the roving 'Together We Are Stronger' photo booth, will stand a chance to win a trip for two to Myanmar to catch SEA Games live.
From 8 November to 31 January 2014, three of the best photo pledges will be selected on a fortnightly basis. The winners will win a limited edition Team Singapore Fan Pack (worth $50) that includes a limited edition Singapore Jersey, 'Together We Are Stronger' water bottle and other attractive Team Singapore premiums.
Appendix A: Team Singapore athletes featured in "Together We Are Stronger" campaign
For media enquiries, please contact:
Adrienne Ser
GolinHarris
Tel: +65 6551 5433
HP: +65 8571 6855
Email: aser@golinharris.com
Siti Nurhidayati
Senior Executive, Media Relations
Singapore Sports Council
Tel: +65 6500 5246
Email: siti_nurhidayati@ssc.gov.sg
About Singapore Sports Council
The Singapore Sports Council aims to transform the nation through sport, by inspiring people and uniting communities. As the national sports agency, we work with a vast network of public-private-and people sector partners to create access, opportunities and capabilities for individuals to live better through sports. As detailed in the Vision 2030 Live Better Through Sports recommendations, our mandate goes beyond driving participation and winning medals. At SSC, we use sport to create resilient, tenacious people, an appreciation for teamwork, a commitment to purpose, strong united communities and national pride.
To find out more, visit our websites Vision2030.sg and activesgcircle.gov.sg.
Follow us at facebook.com/SingaporeSports.
For photographs, go to SSC Sports Photography.
About Team Singapore
Originally mooted by the then Ministry of Community Development and Sports, Team Singapore was launched on 20 April 2001 by the then Deputy Prime Minister Dr Tony Tan. Team Singapore is the united identity of elite athletes, coaches and officials from Singapore that represents the country in major multi-sport games and identified international competitions.
Pride, Performance and Perseverance are the three attributes of Team Singapore. Underscoring the traits of a winning team, these attributes are the important elements of sportsmanship and excellence that propel the nation forward to succeed on the world's sporting stage.
Team Singapore inspires our nation's athletic talents to continually evolve the level of elite sports in Singapore, while galvanising and connecting the community in support of their sporting endeavours.
For further information on Team Singapore, please visit Team Singapore.
Follow Team Singapore's action on Facebook at facebook.com/TeamSG and #ourteamsg on Instagram.