IRONMAN Endurance Asia to organise Marathon Singapore till 2025
14 Jun 2016
Sport Singapore will partner and support IRONMAN Endurance Asia (IRONMAN) in organising annual Marathon Singapore for the next 10 years, beginning with this year’s Standard Chartered Marathon Singapore (SCMS). After evaluating five proposals, IRONMAN’s proposal stood out for their strong long term sustainability plans, new strategies to grow the marathon and the expertise in organising mass participation events globally.
“As we celebrate Marathon Singapore’s 15 years of partnership with the title sponsor Standard Chartered Bank, we have reached an important milestone to reflect and review the next lap for Singapore’s signature running event. We called for proposals in April looking for not only organisers with exceptional standard in delivering the event, but also someone who can enhance the runners’ experience and raise the stature of the event to benefit Singaporeans and other marathon enthusiasts,” said Mr Lim Teck Yin, CEO of Sport Singapore.
Explaining the decision to appoint IRONMAN, Mr Lim said, “Seven entities showed interest and five put in strong proposals, each having their strengths in different conceptual and organising aspects. IRONMAN presented a comprehensive proposal that best met our aspirations. With their extensive expertise and experience through nearly 260 events globally, we believe that they have right acumen to enhance Marathon Singapore locally and internationally.”
IRONMAN Endurance Asia has entered into an agreement to acquire Spectrum Worldwide, which has organised Standard Chartered Marathon Singapore since 2013. IRONMAN with backing by Wanda Sports, its parent company, has the strength and resources to grow the marathon.
“IRONMAN is committed to delivering exceptional events and we look forward to working with SportSG in raising the profile of the historic Standard Chartered Marathon Singapore to athletes around the world,” said Andrew Messick, Chief Executive Officer of IRONMAN.
“Our footprint and offerings are continuously expanding, especially in Asia, so we are very pleased to be launching our new IRONMAN Endurance Asia Headquarters here in Singapore, with the Standard Chartered Marathon Singapore being the focal point to continue to lead growth in the region.” Said Geoff Meyer Managing Director IRONMAN Endurance Asia.
SCMS is the only IAAF Gold Label race in Southeast Asia, and will be celebrating its 15th anniversary on 4 December 2016. For more information, log on to www.marathonsingapore.com
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