Manulife Singapore commits some S$1 million to SwimSafer programme

30 May 2014

Singapore, 30 May 2014 – Manulife Singapore becomes the first corporation to sponsor a national water safety programme, as it commits some S$1 million to SwimSafer – an ongoing initiative which imparts children with water safety knowledge and water survival skills. SwimSafer is one of the many activities that come under the umbrella of ActiveSG, a key element of the Vision 2030 sports master plan.  

2. As presenting sponsor for SwimSafer, Manulife Singapore will be working closely with ActiveSG to promote the importance of water safety in the community and in schools over the next three years. On top of its sponsorship of S$900,000, the financial institution will provide additional funding for outreach programmes. Mr Naveed Irshad, President & Chief Executive Officer of Manulife Singapore said, “Manulife has always been a big supporter of sports, both locally and internationally. As a strong, trustworthy and reliable financial services company; Manulife is here to help Singaporeans fulfill their dreams, be it a child who is learning how to swim or our clients, by giving them the financial security and peace of mind to do what they most want to do. We believe that this collaboration will create inroads to the sports industry, and by supporting a programme that is meaningful and aligned with our values.” 

3. True to its commitment, Manulife will be pumping in additional resources to engage students on water safety in a more fun manner. This includes producing special skits and souvenirs, to complement at least 40 outreach programmes conducted by ActiveSG in its sports centres and to schools each year. Over 170 primary schools that participate in SwimSafer annually will stand to benefit from this effort.  

4. Mr Lim Teck Yin, Chief Executive Officer, Sport Singapore said, “We are excited to have Manulife on board in sharing our vision and journey towards a safer sporting environment for all. Manulife’s involvement in this national water safety programme is a testament of the company’s commitment to the people of Singapore and to partnering us to enable all to Live Better Through Sport.” 

5. SwimSafer programme was first introduced in March 2010 as the only national water safety programme. It replaced the Learn-To-Swim Programme (LTSP) and the National Survival Swimming Award (NASSA). SwimSafer is carried out at all 25 ActiveSG swimming complexes island-wide, and the programme has certified over 80,000 students to date.


Related Link: Speech by Mr Lim Teck Yin, CEO, Sport Singapore At The Manulife-ActiveSG SwimSafer Programme Media Conference

For media enquiries, please contact:

Siti Nurhidayati
Senior Executive, Public Relations
Communications & Engagement
Tel: +65 6500 5246
HP: +65 9647 7432

Bridgitte Lee 
Senior Executive, Public Relations
Communications & Engagement
Tel: +65 6500 5249
HP: +65 9711 3764

About Manulife 

Manulife is a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. Clients look to Manulife for strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions. Our international network of employees, agents and distribution partners offers financial protection and wealth management products and services to millions of clients. We also provide asset management services to institutional customers. Funds under management by Manulife and its subsidiaries were approximately C$635 billion (US$574 billion) as at March 31, 2014. Our group of companies operates as Manulife in Canada and Asia and primarily as John Hancock in the United States. Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘945’ on the SEHK. Manulife can be found on the Internet at 

Manulife Financial was the exclusive and official Life Insurance Partner of the Beijing 2008 Olympic Games. Manulife Singapore was the official title sponsor of the second edition of the Singapore ATP Challenger in 2012. In addition, Manulife Singapore has awarded scholarships to students in the Singapore Sports School.

About ActiveSG

As a key recommendation of Vision 2030 – Singapore’s master plan for sports, ActiveSG was launched in April 2014 to be the national movement for sport. ActiveSG aims to create a sporting ecosystem that provides innovative and experiential sport related programmes at sports centres island wide. This movement will act as an enabler to build a community for individuals, families and organisations from different zones where Singaporeans can come together to learn, train, compete and host a range of sports. Working together with communities, National Sports Associations (NSAs), schools, corporations, public agencies and interest groups, ActiveSG aims to co-create programmes that are affordable and inclusive for all skill levels and age groups. 

About Sport Singapore

As the national sports agency, Sport Singapore’s core purpose is to inspire the Singapore spirit and transform Singapore through sport. Through innovative, fun and meaningful sporting experiences, our mission is to reach out and serve communities across Singapore with passion and pride. With Vision 2030 – Singapore’s sports master plan, our mandate goes beyond winning medals. Sport Singapore uses sport to create greater sporting opportunities and access, more inclusivity and integration as well as broader development of capabilities. At Sport Singapore, we work with a vast network of public-private-people sector partners for individuals to live better through sport.

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