Call For Singaporeans To Go Red In Support Of National Athletes

27 Nov 2013

Giordano the first to say "I AM RED" with the launch of limited edition Team Singapore tees

Singapore, 27 November 2013 - An "I AM RED" drive to encourage Singaporeans to wear their support for our national athletes kicked off today, with Giordano dressing its 8,000 square metres Suntec City flagship store in red merchandise - including a brand new collection of limited edition Giordano X Team Singapore tees.

2 "I AM RED" delivers a simple and clear message that public support is paramount in spurring our athletes on. It seeks to unify Team Singapore - be it athletes, coaches, officials or supporters - through the act of wearing red. The launch of an apparel range provides the opportunity for Team Singapore to further strengthen its united identity, and for Singaporeans to express their support for our national athletes more explicitly. Starting today, Singaporeans will also be able to pledge their support by declaring "I AM RED" with their Facebook profiles.

3 The limited edition Giordano X Team Singapore tees retail at S$19 each, and will hit 20 Giordano outlets from 27 November 2013 to 22 December 2013. The collection includes eight designs for the adult range and four for the junior range.

4 In true sporting spirit, four Team Singapore athletes, namely Olympic gymnast Lim Heem Wei; Paralympic swimmer Yip Pin Xiu; netballer Shelby Koh; and basketballer Michael Wong took to the catwalk to present the collection today. The athletes then paired up and went head-to-head to promote the "I AM RED" drive and limited edition Team Singapore tees to shoppers at the Giordano flagship store.

5 Netballer Shelby Koh, who paired up with gymnast Lim Heem Wei in the friendly challenge, commented on her stint: "It is fun to be able to do something like this once in a while, outside of training and competitions. It was a chance for me and likewise, the other athletes to meet and bond with some of our supporters. Donning the national colours during competitions motivates us to strive for the best for Singapore, so I believe getting others to also wear red will heighten spirits and give us that extra boost of confidence."

6 Mr Toh Boon Yi, Chief of Strategic Development and Marketing Group, SSC also added that he hopes for more companies to go red, especially as Singapore gears up to host the 2015 Southeast Asian Games. He said: "'I AM RED' is a movement we hope to build that will encourage Singaporeans to wear red whenever our national athletes compete on the world stage. It is a simple gesture that will go a long way in building solidarity and giving our athletes that extra boost to excel at major sports competitions. Singaporeans can buy the specially designed red tee that we are launching today with Giordano and don it whenever we make a clarion call to support our athletes. We are very happy that Giordano is backing this initiative and we hope that more companies will come on board too to show their support."
Giordano supports SportCares
7 As part of the collaboration, Giordano is donating 3% of proceeds from every tee sold to the SportCares Foundation. The foundation, which was rolled out as part of Vision 2030: Live Better through Sports, activates sport as a force for social good by linking needy beneficiaries, passionate volunteers and community-spirited donors through great sports programming to improve lives. One of its many initiatives includes partnering grassroots to change lives of vulnerable, underprivileged and at-risk youths through sports clinics.

8 Summing up the Giordano's support for Team Singapore and sports for the greater good, Mr Patrick Yeo, Director of South East Asia Operations, said: "Giordano is thrilled about this first ever sports collaboration with SSC. We would like to pledge our support for Team Singapore on their journey to bring glory to our nation through the launch of 'I AM RED' range of limited edition tees and our contribution to the SportCares Foundation. We would hence like to urge all Singaporeans to buy one of these tees and join us in creating a red wave of support for Team Singapore."


For media enquiries, please contact:

Adrienne Ser
Tel: +65 6551 5433
HP: +65 8571 6855

Siti Nurhidayati
Senior Executive, Media Relations
Corporate Communications & Relations
Tel: +65 6500 5246

About Team Singapore
Originally mooted by the then Ministry of Community Development and Sports, Team Singapore was launched on 20 April 2001 by the then Deputy Prime Minister Dr Tony Tan. Team Singapore is the united identity of elite athletes, coaches and officials from Singapore that represents the country in major multi-sport games and identified international competitions.

Pride, Performance and Perseverance are the three attributes of Team Singapore. Underscoring the traits of a winning team, these attributes are the important elements of sportsmanship and excellence that propel the nation forward to succeed on the world's sporting stage.

Team Singapore inspires our nation's athletic talents to continually evolve the level of elite sports in Singapore, while galvanising and connecting the community in support of their sporting endeavours.

For further information on Team Singapore, please visit

Pledge your support for Team Singapore

Follow Team Singapore's action on Facebook at and #ourteamsg on Instagram.
About Singapore Sports Council
The Singapore Sports Council aims to transform the nation through sport, by inspiring people and uniting communities. As the national sports agency, we work with a vast network of public-private-and people sector partners to create access, opportunities and capabilities for individuals to live better through sports. As detailed in the Vision 2030 Live Better Through Sports recommendations, our mandate goes beyond driving participation and winning medals. At SSC, we use sport to create resilient, tenacious people, an appreciation for teamwork, a commitment to purpose, strong united communities and national pride.

To find out more, visit our websites, and

Follow us on Facebook and Flickr at: and
About Giordano
Giordano is a leading international retailer of men's, women's and children's apparel. Established in 1981, Giordano now operates 3,000 stores and counters worldwide. The pursuit of simplicity is at the core of the Giordano culture. The company's unwavering commitment to providing simple, clean lines, quality workmanship, and attentive customer service has helped built a strong loyal following throughout the world.

In Singapore, Giordano has 51 stores island-wide, affirming her position as a leading fashion retailer. Her biggest flagship in South East Asia is now opened at Suntec City. Spanning over 8,000 sqft, it features state of the art sound and lighting systems. The flagship is also wi-fi enabled and carries a selection of exclusive range of merchandise only found at this store.
About SportCares
At the heart of SportCares is the steadfast belief that sport can be a force for social good. Sport can be activated to improve the lives of Singaporeans who are struggling with poverty, living in high-risk situations or simply lack the resources needed to realise higher goals in life.

However with planning and design, sport can change lives.

SportCares was established by Singapore Sports Council to provide opportunities for people to change behaviour and, ultimately, life patterns. SportCares is a foundation and a movement, linking donors, volunteers and recipients. Through a united approach, we can create different pathways to success and social mobility and strengthen the integration of our communities.

Through great coaching, programmes and support, sport can develop people with a winning spirit, an appreciation for teamwork, a commitment to purpose, an understanding of leadership and a love of country.

Seeding Hope. Creating Opportunities.
Growing Capabilities. Giving Back. Changing Lives.

Join the SportCares Movement by emailing:


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